COOL GUYS
italian CREATIVITY
SWISS ROOTS
GLOBAL LIFESTYLE
The new fashion destination in the heart of the renowned Crans-Montana resort, in Switzerland. COOL GUYS stands out with its unique approach to streetwear, blending urban energy and creativity. The store offers a playful and contemporary atmosphere, designed as a playground for fashion enthusiasts.
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The spirit of GUYS lies in a bold vision: to offer a shopping experience that goes beyond traditional retail, where style and culture converge in an inspiring and vibrant setting.
Our brands are carefully selected for their strong identity and ability to tell a story. They embody values of originality and innovation while remaining accessible and aligned with the expectations of a modern clientele.